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Articles on SEO

Practical guides for independent motor dealers — website content, SEO, stock, AutoTrader and selling more vehicles.

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SEO

AI search and your dealer website: what to do now

More buyers now ask ChatGPT, Perplexity or Google’s AI Overviews instead of scrolling a list of links. Here is what an independent dealer can sensibly do about it.

29 October 2026Read

SEO

Moving your dealer website without losing search rankings

Changing website or provider is when rankings and enquiries most often slip away unnoticed. Most of that loss is avoidable with a careful list and a few checks.

26 October 2026Read

Content

How to write a dealer FAQ page buyers will actually use

A good FAQ page saves answering the same phone call again and again, and helps search engines understand how you do business. Here’s how to write one.

12 October 2026Read

Content

Why your own website is worth more than another advert

Adverts put your stock in front of buyers today. Your own website builds something you keep. Here is why the two do different jobs, and why the second deserves a regular hour of your week.

8 October 2026Read

SEO

Dealer SEO in plain English: what a search engine needs from your website

SEO is not a dark art. A search engine wants to know what each page is about and whether it works properly. Here is what that means for a dealership.

5 October 2026Read

SEO

How to write the line buyers see in Google

The title, and the description under it, are your advert in the search results. A few plain rules make them clearer for buyers and for search engines alike.

1 October 2026Read

SEO

Landing pages: being found for the way buyers really search

Buyers often search for a kind of vehicle, not a particular one. A landing page gives that search somewhere proper to land.

28 September 2026Read

SEO

Local search: being found by the buyers nearest you

Most of your buyers live within driving distance. A few unglamorous jobs make sure they can find you.

21 September 2026Read

Marketing

Is your website working? Five things to check each month

You do not need a wall of charts. Five simple checks tell you whether the effort you put into your website is paying.

17 September 2026Read

Trucks

Content ideas for a truck dealer’s website

Operators search for very specific things. A few well-chosen pages and articles put a truck dealer in front of them.

13 August 2026Read

Vans

How independent van dealers can be found in local search

Local tradespeople search for commercial vehicles with very specific phrases. Here is how to structure your van stock so those searches can find you.

6 April 2026Read

Motorhomes

Optimising motorhome search filters for high-value leisure buyers

Motorhome buyers search by specific criteria like belted seats, weights and body style. Here is how to set up your website filters to match what they look for.

20 March 2026Read

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