Plenty of searches are not for a specific vehicle. They are for a kind of vehicle: an automatic under a certain price, a seven-seater, a van of a certain size, a caravan with a fixed bed. A landing page is how you give that search a proper answer.
What a landing page is
It is a page that shows a filtered view of your stock, with its own heading, its own title and description, and a few words from you. Instead of sending a buyer to your whole stock list and leaving them to filter it, you send them straight to the vehicles they asked about.
Choosing which to build
- Play to your strengths — build a page for each kind of vehicle you sell most of.
- Think in the buyer’s words — “automatic”, “seven seats”, “low mileage”, “under £10,000”.
- Listen to your enquiries — the phrases buyers use on the phone are the phrases they type.
- Start with three or four — a handful of good pages beats dozens of thin ones.
What to write on it
A short introduction is enough: who the page is for, what you look for when you buy this kind of vehicle, and anything a buyer ought to know. Two or three honest paragraphs do more than a wall of keywords.
Mind the empty page
A landing page with nothing on it helps nobody. If you sometimes run out of a kind of stock, say so on the page and invite the buyer to get in touch about what is coming in.
How MotoVend handles it
On MotoVend you turn any set of stock filters into a landing page with its own heading, title, description and content above or below the listings. It shows whatever matches today, and a “coming soon” message you write when nothing does. See the SEO tools.
Build the website your stock deserves
Start free with no card, or talk to us first – whichever suits you.
Prefer to talk? Call 01246 541933