How to write the line buyers see in Google

When one of your pages appears in a search result, the buyer sees two things: a title, and a couple of lines of description. That is your advert, and it costs nothing. It is worth getting right.

Start with what it is

Lead with the facts a buyer is scanning for. For a vehicle that is the year, make, model and version. For any other page it is the subject. Your dealership’s name goes at the end, not the start: the buyer is looking for the vehicle first and the seller second.

Keep titles short

A long title is cut off in the results. Aim for around sixty characters where you can, so the important part is always shown. A long vehicle name will sometimes run over, which is fine as long as the year, make and model come first.

Use a template for your stock

Nobody has time to write a title for every vehicle, and you should not have to. A template does it. You write the pattern once, with placeholders where the details go, and each vehicle fills in its own:

{year} {display_title} for sale | {business_name}

For one vehicle, that becomes: 2025 (75) Volvo XC40 2.0 B4P Plus Black Edition for sale | Your Dealership.

Write descriptions for people

The description does not need keywords crammed into it. It needs to give a buyer a reason to click: what is good about this vehicle, or what the page will tell them. One or two plain sentences will do.

Give make and model pages their own wording

A page listing all your Fords deserves a different title from a page listing your whole stock. Set these once and they look after themselves as your stock changes.

Check it the way a buyer will see it

Before a vehicle goes live, look at a preview of its search result. If the description says nothing, or the title buries the vehicle behind your name, that is the moment to fix it.

How MotoVend handles it

MotoVend has title and description templates for your stock pages, set for each vehicle type, and shows a search preview on each vehicle’s form. Your other pages and your blog posts have their own search settings. See the SEO tools.