Content is the other half
Search settings describe a page. What makes it worth finding is what is on it.
Would you rather we did it with you? See how our team can help with design and SEO.
SEO tools
Dealer website SEO you can steer
The technical groundwork is done for you on every page and every vehicle. The parts that make a dealership stand out — titles, landing pages and content — are in your hands, with no plugin and nothing to code.
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At a glance
- Sitemap, redirects and structured data, done for you
- Title templates for every make, model and vehicle
- Landing pages for the searches your buyers make
- A Google preview of each vehicle before it goes live
- Search settings on every page and post
- Analytics that count real buyers, not robots
Worth knowing
Buyers search three ways. Be there for each.
Good SEO for a dealership is not a trick. It is making sure there is a clear, well-described page for each thing a buyer might type.
A particular vehicle
“Volvo XC 40 for sale”
Every vehicle has its own page, and every make and model you stock has a listing page — each with a title and description built from your templates.
A kind of vehicle
“Automatic cars under £10,000”
Turn a set of filters into a landing page of its own, with your own heading and words around the matching stock.
An answer
“What to check before buying a used van”
Write it as a blog post or a page. Each one is another way for a local buyer to find you. See the blog.
The groundwork
Done for you, on every site
The unglamorous technical work that search engines expect is simply there, on every vehicle and every page you publish.
XML sitemap
A list of your live vehicles, pages and posts, kept up to date for search engines.
One address per page
Variations of an address are folded into one, so near-duplicates do not compete with each other.
Automatic redirects
Rename a page, a post or a stock section and the old address forwards to the new one.
Structured data
Vehicles and their prices, your dealership, breadcrumbs, FAQs and blog posts, described in the format search engines read.
Stock pages that can be read
Your listings are built on the server, so a search engine sees the full page a buyer sees.
Fast pictures
Photos are resized for each screen, served in modern formats and loaded as they are needed.
Secure by default
Every site is served over HTTPS, with the certificate issued and renewed for you.
Share previews
A title, description and picture for when a page is shared on social media.
Stock SEO templates
Write a title once. Get it right on every vehicle.
You write a title and description as a template, with tokens where the details go. MotoVend fills in each vehicle’s own year, name and more, so every page gets a proper title without you typing each one.
- Landing — Your main stock page for each vehicle type, written in your own words.
- Make — A page for each make you stock — all your Fords, all your Yamahas.
- Model — A page for each model.
- Vehicle detail — Every vehicle’s own page.
Templates are set per vehicle type, so your trucks can read differently from your cars. The same screen sets the order your stock is shown in.
See the search result before a buyer does
The stock form shows a preview of each vehicle’s search result — the title and description as they will appear — so you can judge a listing the way a buyer will first meet it.
Landing pages
A page for the searches your buyers make
Choose a set of filters — a make, a body style, a price ceiling — and turn that view of your stock into a page of its own.
Its own heading, title and description
Write the page heading and the title and description search engines show for it.
Your words, above or below the stock
Add content that speaks to that buyer, and choose where it sits around the listings.
Always current
The page lists whatever matches today, so it keeps itself up to date as stock arrives and sells.
Never a dead end
When nothing matches, visitors see a “coming soon” message you write, and the page is put forward to search engines when it has stock to show.
Search settings on every page
Your stock is handled by templates. Everything else you build has its own settings, one click from the pages list.
Title, description and share picture
Set what search engines show for each page, and the picture used when it is shared. Blog posts have their own search title and description too.
Keep a page out of search
A staff page, a thank-you page, an old offer: untick one box and the page is left out of search results and out of your sitemap, while still working for anyone with the link.
FAQs that search engines understand
Add an FAQ block to any page and its questions and answers are described to search engines as well as shown to visitors.
Measure it
Know what buyers are looking at
Your website reports show which stock is drawing attention, so the effort you put into content and search can be judged on what it brings.
Views by vehicle
Every vehicle with its view count. One person looking once in a day is one view, and search engines and other robots are not counted.
Stock and demand
Your stock and its views by vehicle type, body type and fuel — a guide to what buyers want more of.
Enquiries by type
How many of each kind of enquiry you have had, with the enquiries themselves one click away.
Google Analytics
Add your Google Analytics ID in your website settings if you use it. Your cookie banner looks after consent.
Dealer website SEO FAQs
No. The technical groundwork — sitemap, clean addresses, redirects and structured data — is automatic, and your stock title templates are set up for you when you add a vehicle type. You can improve on them whenever you like.
Yes. Stock pages use templates you can edit for each vehicle type; every page you build has its own title, description and share picture; every blog post has a search title and description; and each landing page has its own.
A page made from a set of stock filters — a make, a body style, a price ceiling. You give it a heading, a title and description, and your own words above or below the matching vehicles. It lists whatever matches today, and shows a “coming soon” message you write when nothing does.
The old address redirects to the new one automatically, for pages and blog posts alike.
Yes. Untick “Allow search engines to index this page” in the page’s SEO settings and publish. The page still works for anyone with the link, and it is left out of your sitemap.
Yes — add your Google Analytics ID in your website settings. MotoVend also has its own website reports, which count one view per person per day and leave out search engines and other robots.
The tools are yours to use, and most dealers find them straightforward. If you would rather have help, our team offers optional design and SEO work — see the Design and SEO help page.
Put your stock where buyers are looking
Start free with no card, or talk to us first – whichever suits you.
Prefer to talk? Call 01246 541933