It is easy to put work into a website and never find out whether it helped. You do not need a wall of charts to know. Five checks, once a month, are enough.
1. Which vehicles are being looked at
Look at views for each vehicle. The pattern to watch for is a vehicle with plenty of views and no enquiries: it may be priced a little high, or need better photos or a fuller description.
2. What kind of stock draws attention
Group the same views by type, body style or fuel. If one kind of vehicle is viewed far more than its share of your stock, that is a hint about what to buy more of.
3. How many enquiries, and what kind
Count enquiries by type: general, part-exchange, callback, finance. A change in the mix tells you something. More part-exchange forms after you made that button clearer means the change worked.
4. What people searched for to find you
Google Search Console is free and shows the searches your pages appeared for. It is the best source of ideas for your next article or landing page: the questions are right there.
5. Whether your pages are still true
Read your own website as a stranger would. Are the opening hours right? Is that offer still running? Is the team page current? An out-of-date page does more harm than a missing one.
How MotoVend handles it
MotoVend’s website reports show views for every vehicle, stock and demand by category, and enquiries by type. A view is one person looking at a vehicle once in a day, and search engines and other robots are left out. You can add your Google Analytics ID too. More on the SEO tools.
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