Privacy Policy
Last updated: 1 November 2026
1. Who we are
MotoVend is a product and brand of Creativity Sells Ltd, a company registered in England and Wales (company number 05691082), whose registered office is at Dunston Innovation Centre, Chesterfield, S41 8NG. In this policy “we”, “us” and “our” mean Creativity Sells Ltd.
If you have a question about this policy or about your personal data, email hello@motovend.com or use our contact form.
2. What this policy covers
MotoVend is a platform that motor dealers use to build their website and manage their stock, enquiries and sales. This policy explains how we use personal data in three situations:
- You visit this website or get in touch with us — sections 3 to 5.
- You have a MotoVend account, as a dealer or as a member of a dealer’s team — sections 3 to 5.
- You use a website that a dealer runs on MotoVend, for example by sending that dealer an enquiry — section 6. In that case the dealer decides how your data is used, and we handle it on their behalf.
For the first two, we are the controller of your personal data under UK data protection law.
3. The information we collect
3.1 When you visit this website or contact us
- What you tell us in an enquiry, an email or a call: your name, email address, phone number, dealership name, what you sell, your stock level, how you heard about us, and your message.
- Technical information collected automatically: IP address, browser and device type, the pages you view and the site that referred you. Some of this is collected using cookies; see section 11.
- Whether you have chosen to receive marketing emails, and when and how you made that choice.
3.2 When you open or use a MotoVend account
- Sign-up details: your first and last name, email address, phone number, business name, the type of dealership, your business address, the website address you choose, and a password. Passwords are stored only in hashed form.
- Agreement to our terms: a record of the version of the Terms of Service you accepted, when, and the IP address and browser used.
- Team members: the name, email address and role of each person the account owner invites.
- Sign-in and security: the devices you have chosen to trust, security codes sent to you, IP addresses, and failed sign-in attempts.
- Billing: your subscription status, the number of active vehicles used to work out your charges, and a record of invoices and payments. Card details are entered with our payment provider, Stripe, and are not held by us.
- Support: the content of support tickets and our replies, and a record of each time our staff sign in to your account as you.
- Emails we send you: a record of the trial and billing emails sent to you and whether they were accepted for delivery.
- Your marketing preference: whether you have chosen to receive news from us.
The content you put into your account, such as your stock, pages and photographs, is covered by the Terms of Service. Personal data about your own customers is covered by section 6.
4. How we use it, and our lawful basis
| What we do | Lawful basis |
|---|---|
| Reply to your enquiry, arrange a demo, and tell you about the service you asked about | Legitimate interests (responding to you), or steps taken at your request before a contract |
| Create and run your account, provide the platform and support, and send service emails such as trial and billing notices | Contract |
| Take payment, issue invoices and keep accounting records | Contract and legal obligation |
| Keep the platform secure: security codes, blocking misuse, investigating faults, and keeping a record of agreement to our terms | Legitimate interests (security, and being able to show what was agreed) |
| Send marketing emails with news, tips and offers to people who ticked the box on our contact form | Consent, which you can withdraw at any time |
| Send news about MotoVend to account holders | Legitimate interests (telling customers about our service), and you can opt out at any time |
| Measure how this website is used, with analytics cookies | Consent |
| Improve the platform and this website | Legitimate interests (developing our service) |
We do not sell personal data, and we do not use it for automated decisions that have a legal or similarly significant effect on you.
5. Marketing emails
If you contact us through this website, we send you marketing emails only if you tick the optional box on our contact form. It is never a condition of making an enquiry.
If you have an account, we may email you news about MotoVend unless you opt out. Receiving it is never a condition of having an account.
Every marketing email has an unsubscribe link, and account holders can change their preference in their account settings at any time. Service emails about your account, such as trial reminders and billing notices, are not marketing and are sent regardless.
6. If you use a dealer’s website
Dealers use MotoVend to run their own websites. If you send an enquiry through one of those websites, request a callback, offer a vehicle in part-exchange or leave a review, or if the dealer records a sale to you, the dealer is the controller of your personal data. We store and process it for the dealer as their processor, under a written agreement, and only to provide our service to them.
To find out how your data is used, or to exercise your rights, please read that dealer’s own privacy policy and contact the dealer. If you contact us instead, we will pass your request to the dealer concerned.
7. Who we share information with
We use a small number of other companies to help run this website and the platform. They may only use the data to provide their service to us.
| Provider | What they do | What they receive |
|---|---|---|
| Krystal Hosting | Hosting of the platform and its databases | Everything stored in the platform |
| Cloudflare | Network delivery, security and SSL certificates for websites, and a code library used in the administration area | Website traffic, including visitors’ IP addresses |
| Bunny | Storage and delivery of images, fonts and private files | Photographs and other images, invoices and other sale documents, and data exports. Visitors’ IP addresses when images and fonts load |
| Stripe | Subscription billing and card payments | Account owner’s name, email, billing details and payment card (card details go to Stripe only) |
| Mailjet | Sending email | Recipients’ names and email addresses, and the content of the email |
| Google Analytics | Measuring use of this website, only with your consent | Usage data from this website |
| DeepSeek | Drafting vehicle descriptions | Vehicle details only; no personal data |
| AutoTrader | Stock and advert connection, when a dealer connects it | The dealer’s stock, adverts and advertiser ID |
| eBay | Advert publishing, when a dealer connects it | The dealer’s stock |
| iVendi | Finance quotes, calculator and application on vehicle pages, when a dealer connects it | Vehicle details and the dealer’s account reference. On a vehicle page the visitor’s browser connects to them directly, so they also receive the visitor’s IP address and anything the visitor enters |
| Codeweavers | Finance quotes, calculator and application on vehicle pages, when a dealer connects it | Vehicle details and the dealer’s account reference. On a vehicle page the visitor’s browser connects to them directly, so they also receive the visitor’s IP address and anything the visitor enters |
| Evolution Funding | Finance quotes and calculator on vehicle pages, when a dealer connects it | Vehicle details and the dealer’s account reference. On a vehicle page the visitor’s browser connects to them directly, so they also receive the visitor’s IP address and anything the visitor enters. Their calculator may also fetch a code library from Google |
| Vehicle Data Global | Registration lookup | Vehicle registration numbers |
| Pixabay | Free stock photos in the media library | The words a dealer’s team member searches for, and that person’s IP address when preview pictures load. No customer data |
| postcodes.io | Address look-up on sign-up and in settings | The postcode or town typed, and the IP address of the person typing it |
| Elfsight | Showing Google reviews of our team on this website | Visitors’ IP addresses and browser details when the reviews load |
A dealer connects a finance provider under the dealer’s own agreement with that provider, so the dealer’s and the provider’s own privacy information also apply.
Dealers can also add services of their own choosing to their websites, such as Mailchimp, Trustpilot, Google Analytics, Google Maps or YouTube. Those are arranged by the dealer and are covered by the dealer’s privacy policy.
We may also disclose personal data where the law requires it, to our professional advisers, or to a business that takes over the running of MotoVend, in which case this policy continues to apply.
8. Transfers outside the United Kingdom
Some of the providers above process data outside the United Kingdom. Where personal data is transferred, we make sure the transfer is covered by adequacy regulations or by another safeguard recognised by UK data protection law, such as the International Data Transfer Agreement or the UK Addendum to the standard contractual clauses.
9. How long we keep it
- Enquiries: for as long as we are in conversation with you and for a reasonable period afterwards, then deleted.
- Marketing contacts: until you unsubscribe or ask to be removed.
- Account data: for as long as you have an account.
- Trial accounts that do not subscribe: the website is taken offline shortly after the trial ends. If the account is still not subscribed, we email a warning and delete the account and its contents no sooner than seven days after that warning has been delivered.
- Signups that never start a trial (not verified, or not approved): until we delete them, which we do once they are no longer needed.
- After a subscription ends: the account remains available for you to download your data or delete it. We may delete it after giving at least 30 days’ notice by email.
- When an account is deleted: its contents are removed from the platform. Copies may remain in backups for a limited period before they are overwritten. We keep a short record that the account existed and was deleted (the business name, website address, plan and status, the owner’s email address, the dates, who deleted it and any reason given).
- Billing and accounting records: the records in the platform are deleted with the account. Our payment provider and our accounts keep what tax law requires, normally for six years.
- Records of agreement to our terms: for as long as you have an account.
10. Your rights
Under UK data protection law you have the right to:
- ask for a copy of your personal data;
- ask us to correct data that is inaccurate or incomplete;
- ask us to delete your data, or to restrict how we use it, in certain circumstances;
- object to processing that we carry out on the basis of legitimate interests;
- receive data you have given us in a portable form, in certain circumstances;
- withdraw consent at any time, where we rely on consent.
Account owners can download their vehicles, enquiries and locations, and delete their account, from their account settings at any time. To exercise any other right, contact us using the details in section 1. We will respond within one month.
If you are unhappy with how we have handled your data, please tell us first so that we can put it right. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk.
11. Cookies
Cookies are small text files placed on your device by a website.
On this website
- Essential cookies make the website work and keep it secure, for example by remembering your cookie choice and protecting our contact form. They do not need consent.
- Analytics cookies (Google Analytics) help us understand how the website is used. They are switched off until you accept them in the cookie banner, and you can change your mind at any time using “Cookie settings” at the foot of any page.
- Review cookies: the reviews on our home page are provided by Elfsight, whose service sets its own short-lived cookies for security and to count views of the reviews.
In your MotoVend account
The administration area uses only essential cookies: one that keeps you signed in, and one that remembers a device you have chosen to trust.
On dealers’ websites
Each dealer’s website has its own cookie information, and a cookie banner where optional cookies are used. Services a dealer adds, such as a finance calculator or a map, are run by those companies, whose own information applies.
You can also block or delete cookies in your browser settings, although parts of a website may then not work properly.
12. Keeping your information secure
We take appropriate technical and organisational measures to protect personal data, including encrypted connections, hashed passwords, security codes for sign-in on a new device, role-based access within accounts, and limiting access to our systems to authorised staff. No system can be guaranteed completely secure, but if a breach occurs that is likely to affect you we will tell you and the regulator as the law requires.
13. Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed, and we will tell account holders by email about any significant change.