A truck buyer’s search is rarely vague. It names a type, an axle configuration, a body, often a place. That makes a truck dealer’s website a good candidate for a little well-aimed content: the searches are specific, so the pages can be too.
Build a page for each kind of stock you sell
If you always have tippers, or tractor units, or fridge trailers, give each a page of its own that lists that stock with a short introduction from you. Say what you look for when you buy them and what an operator should check. Three or four of these, done properly, are worth more than a long list of thin ones.
Write the articles operators would search for
- What to check on a used tipper before you buy.
- Day cab or sleeper: which suits which work.
- How to read a truck’s service and inspection history.
- What to ask about a used fridge trailer.
- How part-exchange works when you are replacing a working vehicle.
Write from the yard
You see more of these vehicles in a month than most buyers see in a career. That knowledge is your content. Say what goes wrong, what lasts, and what you would not buy yourself. Buyers can tell the difference between that and filler.
Keep it accurate
Rules on weights, licences and emissions zones change, and operators rely on getting them right. Describe the vehicle exactly and point buyers to the official source for the rules, rather than restating them from memory.
How MotoVend handles it
On MotoVend you can turn any set of stock filters into a landing page with your own heading and words, and write articles on the built-in blog. Monthly finance figures are not shown on trucks, so your pages can concentrate on specification. See the SEO tools.
Build the website your stock deserves
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