Marketing specialised commercial vehicles: From crew vans to tippers

Selling specialised commercial vehicles calls for a different approach from retail marketing. A business owner searching for a double-cab crew van, a dropside, a Luton or a heavy-duty tipper wants a vehicle that does a particular job for their business. Your listings need to show at a glance whether it will.

Answering operational questions upfront

A commercial operator will not call your forecourt or book a viewing if they are uncertain about a vehicle's mechanical and structural capacity. They need to know the exact dimensions of a tipping bed, the material of the dropside flanks, or whether a crew van configuration leaves enough remaining load length for standard building materials. If these answers are missing from your website, they will look elsewhere.

Key details to structure for specialist listings

• Bed dimensions and tail-lift capacities — For Lutons and tippers, clearly document the length and width of the bed alongside the maximum lifting weight of any hydraulic equipment.
• Tacho and compliance configurations — Note whether the vehicle is pre-fitted with a tachograph or requires specific speed limiters, which is critical for fleet compliance.
• Accurate bodywork sourcing — Name the maker of the conversion bodywork, which tells a buyer about build quality and where spare parts come from.

How MotoVend handles it

MotoVend’s van and truck listings carry payload, wheelbase, cab and body type, show “+VAT” or “Inc. VAT” beside the price from each vehicle’s VAT status, and can be published to AutoTrader and eBay Motors Pro from the same record. It is all part of one plan: £69 a month for your first 20 vehicles, then £1 for each extra one, plus VAT. See MotoVend for van dealers.