Putting a caravan’s layout up front with a strapline

Leisure buyers spend a long time scrolling through listings looking for a particular floor plan. The dealers who win the click are the ones whose listings say the important thing before the buyer has to open them.

Why the stock list matters

A buyer looking for a fixed island bed or a family bunk layout should not have to open twenty listings to find the three that fit. If your stock list tells them at a glance, they open yours.

What is worth calling out

• The layout — fixed island bed, twin singles, end washroom, side dinette.
• The size — berths, and single or twin axle.
• The news — just arrived, or just reduced.

How to word a strapline

A strapline is a short headline shown above the price. Keep it to a few words and lead with the layout, because that is what the buyer is hunting for: “Fixed island bed · 4 berth” does more than “Stunning example”.

Let filters do the rest

A strapline catches the eye; filters do the sorting. Make sure each caravan’s berths and layout are filled in properly, so a buyer who filters for what they want finds yours.

How MotoVend handles it

On MotoVend each vehicle has an attention-grabber strapline shown above its price on your stock list and its own page. Caravans carry berths, axle configuration and layout, which buyers can filter by. A Reduced ribbon appears when you enter a previous price, and Featured stock is shown first. See MotoVend for caravan dealers.