Blog

Articles on Dealer Websites

Practical guides for independent motor dealers — website content, SEO, stock, AutoTrader and selling more vehicles.

All AutoTrader Caravans Cars Content Dealer Websites Getting Started Marketing Motorcycles Motorhomes Selling Tips SEO Trucks Vans

Dealer Websites

How to capture and qualify part-exchange enquiries through your website

Many buyers have a vehicle to part-exchange. Here is how a short, structured form on your stock pages brings those enquiries in with the details you need.

30 April 2026Read

Dealer Websites

One stock record, several places: managing stock across your website and marketplaces

Keeping the same vehicles in step across your website, AutoTrader and eBay Motors by hand is slow and easy to get wrong. Here is how one stock record can feed them all.

12 April 2026Read

Motorhomes

Optimising motorhome search filters for high-value leisure buyers

Motorhome buyers search by specific criteria like belted seats, weights and body style. Here is how to set up your website filters to match what they look for.

20 March 2026Read

Caravans

The essential website features independent touring caravan dealers need

Caravan buyers look for specific details like berths, layouts and weights. Here is what your website needs to show them clearly.

8 March 2026Read

Vans

Handling VAT qualifying commercial vehicles and pricing transparency online

Commercial vehicle pricing gets confusing when VAT status varies. Here is how to show prices clearly on your website so buyers know where they stand.

3 March 2026Read

Vans

Why commercial van buyers expect different website specs than retail car buyers

A commercial vehicle buyer isn’t looking for the same information as a retail car buyer. Here is how to tailor your van listings to show the details business owners need.

26 February 2026Read

Motorcycles

Showing monthly payments on a bike dealer website

Many motorcycle buyers think in monthly budgets rather than the full price. Here is how showing a clear monthly figure turns browsers into finance enquiries.

20 February 2026Read

Menu