How to capture and qualify part-exchange enquiries through your website

Many used vehicle buyers have a vehicle to part-exchange. When they land on your website, they are not only working out whether your stock fits their budget; they are also trying to work out what their current vehicle is worth.

Reducing friction in the valuation process

If your website asks a buyer to fill in a long, multi-page form, or leaves them guessing about their part-exchange, many will give up. A short, structured part-exchange form on the vehicle page makes it easy for them to start the conversation, while they are still interested.

The details you need to make a sensible offer

• Registration and mileage — Asking for both lets you look the vehicle up and value it before you pick up the phone.
• Condition, honestly described — A few simple questions about service history, tyres and bodywork help set realistic expectations early on.
• Linked to the vehicle they want — The part-exchange details should arrive with your other enquiries, attached to the stock vehicle the buyer is interested in, so you are not chasing the context.

How MotoVend handles it

On MotoVend a part-exchange form sits on every vehicle page, takes up to five photos of the buyer’s vehicle, and lands in your enquiries with the rest of your leads. Record the trade-in on the sale and add it to your stock in a click. It is all part of one plan: £69 a month for your first 20 vehicles, then £1 for each extra one, plus VAT. More on part-exchange.