Plenty of dealers who start a blog stop after a post or two, usually for the same reason: they run out of things to say. You will not, if you write about what you are asked every day. Here are twenty starting points.
Answer the questions buyers ask
- What to check before buying a used vehicle like the ones you sell.
- How part-exchange works with you, start to finish.
- Hire purchase explained in plain English.
- What your warranty covers, and what it does not.
- How to read a service history.
- What happens on collection day.
Share what you know about your stock
- A buyer’s guide to a model you sell often.
- Petrol, diesel, hybrid or electric: which suits whom.
- What a first-time buyer of your kind of vehicle should look for.
- The running costs people forget to budget for.
- The questions you would ask if you were buying.
Show the business behind the website
- Meet the team.
- How you choose and prepare your stock.
- A day in the workshop.
- Why you specialise in what you do.
- A customer’s collection story, with their permission.
Use the calendar
- Seasonal checks — getting ready for winter, or for the first trip of spring.
- An event you are attending.
- A seasonal offer, with an end date.
- This week’s new arrivals.
Three rules that make any of them work
- Write the title as the question someone would type.
- Say something only you would know.
- Make it as long as it needs to be, and no longer.
How MotoVend handles it
MotoVend’s blog has quick posts for articles like these, rich posts for when you want your stock or a gallery inside one, and an expiry date for offers and events. See the blog.
Build the website your stock deserves
Start free with no card, or talk to us first – whichever suits you.
Prefer to talk? Call 01246 541933