How to structure vehicle enquiry forms so buyers finish them

You can have the best photos and the sharpest prices, but if your enquiry form is a chore to fill in, some buyers will give up before they send it. The form is the last step between a browser on your website and a conversation on your forecourt.

Why fewer fields mean more enquiries

Every extra box is another reason to stop. If a buyer only wants to ask whether a vehicle has a spare key or a fresh MOT, asking for a full postal address or a string of dropdowns may be enough to make them close the tab. Take the essentials on the form and fill in the rest on the phone.

Three rules for forms buyers finish

• Stick to the essentials — Name, email address, phone number and a message box are enough for a first enquiry.
• Use clear buttons — Plain action words such as "Check availability" or "Book a test drive" tell the buyer exactly what happens next.
• Confirm it arrived — Show a clear message on screen and send a confirmation email, so the buyer knows their enquiry reached you.

How MotoVend handles it

MotoVend puts enquiry, part-exchange, callback and demo-request forms on your vehicle pages — you choose which appear — and every one arrives in a single enquiries list, with the right team members notified. It is all part of one plan: £69 a month for your first 20 vehicles, then £1 for each extra one, plus VAT. More on enquiries.