How to turn customer reviews into trust on your website

Trust matters a great deal in the independent motor trade. A vehicle is a big purchase, so buyers often look into a dealer’s reputation before they get in touch. Showing your reviews and credentials on your own website puts that reassurance where they are already looking.

Why hidden reviews lose you business

If a buyer has to leave your website to look up your rating somewhere else, they may not come back. Showing genuine reviews on your own pages, including near your vehicle pages, keeps them with you while they decide.

Where to show your credentials

• Across the website — A short summary of your review score or trade memberships in the header or footer reassures a buyer on every page.
• Beside your forms — A customer’s comment next to a finance or part-exchange form reassures a buyer at the moment they decide whether to send it.
• Trade badges — Show any trade body memberships or warranty schemes you belong to, so buyers can see the standards you work to.

How MotoVend handles it

A MotoVend website has its own Reviews page with your average rating, a Customer Reviews block for any page you build, and a Trustpilot block. Send a review request by email in a click, and approve each review before it shows. It is all part of one plan: £69 a month for your first 20 vehicles, then £1 for each extra one, plus VAT. More on reviews.